Rihanna’s upcoming video Who’s That Chick is set to make history in the entertainment industry.
Her yet to be released video is meant to provide viewers with an augmented reality music experience. This is where online viewers have the ability to change the theme of the video with just one click of their mouse.
Who’s That Chick will be the first video to provide viewers with this interactive experience. Rihanna fans will be able to alternate between the fun and sexy side to Rihanna.
You will be able to experience this new invention by visiting DoritosLateNight.com on Oct 19th.
In the meantime, enjoy the behind the scenes footage of the making of the video.